Marc Jacobs launches new affordable label

Marc Jacobs has announced his new venture, 'The Marc Jacobs.' The new line by Marc Jacobs is named after his Instagram account @themarcjacobs.

'The Marc Jacobs' will include ready-to-wear, bags, shoes, jewelry, and accessory items that encourage individuality when it comes to personal style.

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I am so proud and pleased to announce THE MARC JACOBS (officially launching on May 30th). THE is an eclectic collection of items: Clothing, Shoes, Bags, Jewelry, Accessories, etc. I’ll share more about what THE is in greater detail later on... For now please check out this fantastic image (and maybe a few more early leaks to follow) Photographed by @_hugoscott - Styled by @lottavolkova - Hair by @namiyyy - Make up by #shingoshibata - Casting by @midlandagency - THE TWINS are @shanaemullings @shanipara2 - Wearing THE FORTIES DRESS, THE BLOUSE, THE PLEATED SKIRT, THE STOLE, THE POINTELLE TIGHT, THE PUMP, THE LOGO HOOP all THE MARC JACOBS.

A post shared by Marc Jacobs (@themarcjacobs) on May 28, 2019 at 6:28pm PDT

In a press release, Jacobs explained "We wanted to do something that is unlike the collections we are already doing, in that is is more ‘item-y.’”

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Lovely @lourdess.gr and @aabrilgr Photographed here by @_hugoscott Styled by @lottavolkova Hair #shingoshibata Make up @namiyyy The twins are wearing PEANUTS X THE SWEATSHIRT, THE FOUND SKIRT, THE TRACK JACKET, THE VICTORIAN BOOT, THE ORGANZA SCARF, THE DOG COLLAR all THE MARC JACOBS.

A post shared by Marc Jacobs (@themarcjacobs) on May 30, 2019 at 5:29pm PDT

“These items are things that you could put together in your own way; it’s more about personal styling than about having a full runway look.”

This sees him reunite with Lotta Volkova, the Russian stylist famed for her work with Demna Gvasalia on Vetements and Balenciaga on the lookbook.

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The adorable and energetic Delcia and Alia Johnson @djandaj Photo @_hugoscott Styling @lottavolkova Hair @hollismithhead Make up @ingegrognard Casting @midlandagency The twins are wearing STUTTERHEIM X THE RAINCOAT, THE CAMISOLE, PEANUTS X THE FLARED JEAN, THE EXTENSION CORD BELT, STEPHEN JONES X THE HEADBAND, THE LEFT AND RIGHT TIGHT, THE NEW WAVE PUMP, THE PROPOSAL PUMP, THE BRACELET SET all THE MARC JACOBS.

A post shared by Marc Jacobs (@themarcjacobs) on May 30, 2019 at 8:14pm PDT